1. “Modeling Dynamic Heterogeneity using Gaussian Processes,” Ryan Dew, Yang Li, and Asim Ansari, forthcoming at Journal of Marketing Research.
1. “Wisdom Medical - Cracking the "Tie Triangle" Dilemma” Harvard Business Review (Chinese version), Feb, 2019.
2. "Individual Consumer's Learning in the Process of Technology Implementation: A Bayesian Estimation of a Bayesian Learning Approach,” Haijing Hao, Rema Padman, Baohong Sun and Rahul Telang, forthcoming at Electronic Commerce Research.
1. Wang, Chen, Ravi Mehta, Rui (Juliet) Zhu, and Jennifer Argo (2019), “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions,” forthcoming, Journal of the Association for Consumer Research, volume 4, number 3. Published online May 13, 2019.
2. Su, Lei, Yuwei Jiang, and Rui (Juliet) Zhu, “The Shape of Money (2019): The Impact of Financial Resources on Product Shape Preference,” Journal of the Association for Consumer Research, special issue on Transformative Consumer Aesthetics, Vol. 4, number 4.